Video production is not enough - you must also include a strategy for YouTube video ads, YouTube remarketing, Facebook video ads and Facebook retargeting campaigns for your videos. The cost of production alone for one video could range from $1k to $6k depending on the company or individual you choose. Why invest time, money and resources for videos that you do not market?
When it comes to law firm video marketing, the results speak for themselves. Profiles with videos on Lawyers.com are viewed 174 percent more than those without a video, and increase the click-through rate to a firm’s website by 146 percent. When it comes to choosing an attorney, building trust is important and this can be done by introducing your firm online and providing educational content to put clients at ease before they walk through your door.
By using videos to market your law firm, you will accomplish important goals:
1. Demonstrate your expertise in your practice for new clients and answer questions from current clients
2. Educate the clients on how your firm can help
3. Establish your firm as the #1 authority in your practice area
4. Build trust and authority online
5. Reach current clients and encourage referrals to maximize your existing client base
Did you know?
Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26% ~source: Syndacast 70% of marketing professionals report that video converts better than any other medium ~source: MarketingProfs The average internet user spends 88% more time on a website with video than without ~source: Mist Media 64% of consumers are more likely to buy a product after watching a video about it ~source: comScore Using videos on landing pages can increase conversions by 80% ~source: Unbounce
Your prospective clients have less time to digest more information, and the quickest and easiest way to consume information is when it’s shown and told to us.
Did you know that you can use your videos to remarket on YouTube?
What is remarketing?
Remarketing lets you show your videos to people who have visited your channel or previously viewed one of your videos.
Why should you be doing it?
The #1 reason? It works! We live in a busy world and remarketing can be a great tool to remind people about your services, increase visibility and exposure and build your brand.
A YouTube remarketing campaign means that instead of running your video ad to a list of video placements, you’re running your ad to videos that people on your remarketing List are watching. Sound confusing? It can be if your area of expertise is law and not marketing!