Tradition has it that a groom is not supposed to see the bride in her dress before the wedding day.
But if the Internet is exploding with pictures of your fiancée's wedding dress, what do you do? Start using grandma's flip phone?
Abby Kingston's 120-year-old heirloom wedding dress became a sensation last week after she gave an interview with a local Pennsylvania newspaper.
Within days, international publications began contacting her for interview requests, and people as far as China and Taiwan reached out to her on social media.
But for all the attention, there’s still one person who hasn’t seen it -- her fiancé.
“He hasn’t looked at anything or read anything. He still wants to be surprised!” Kingston told The Huffington Post.
The groom, 32-year-old Jason Curtis, was returning from a business trip in South Africa last Thursday when the story was shared across the web.
“I called him and said, 'Delete your Facebook, don't answer any text messages, things are happening!'" she said.
This has not been easy for Curtis, who will be wearing social media blinders until Oct. 17. He had to leave the room when the story aired on the Today Show and quickly closed his browser whenever he noticed she was featured on a website.
"He called me and was like, 'Okay, you're literally on the front page of Yahoo News. How am I supposed to get work done when people keep texting me and calling me?" Kingston told HuffPost.
Kingston never thought that her story would become so popular, or that a simple local news interview would spark global interest.
"I think a lot of people are intrigued by the story because having a daughter wear a mothers wedding dress is something very special, but it's pretty unheard of to have a dress be worn by 10 other brides in the same family," she said.
Story continues after the video.
The 30-year-old bride-to-be will be the 11th person in her family to wear the historic dress, which was handmade for her great-great-grandmother Mary Lowry in 1895.
When Kingston first received the dress after it had last been worn in 1991, it was torn and discolored from exposure during storage. Designer Deborah LoPresti spent more than 200 hours repairing the dress so Kingston could wear it on her wedding day.
"When I put it on after the restorations, that's when I could actually feel the sentiment," Kingston said. "That's what I value and hold dear to my heart, and that's what makes it so much more special to wear."
Check out photos Kingston's family members wearing the dress through the years below.