Twice a year the worlds fashion beauties parade the streets of New York, London, Milan and Paris and they shake their stylish butts to adoring photographers and watch unwearable overpriced fashion be paraded up and down catwalks. We then read in magazines and papers about what we will be wearing in 6 months time when we will once again either be donning our sandals or our winter coats, depending on which season is being showcased.
It can all feel very unattainable, very exclusive, very indulgent and very distant from our everyday lives.
Right now you are probably struggling to plan what you will be wearing tomorrow let alone in 6 months time. You are hoping that the summer days last longer so that you don’t have to start wearing that coat you lived in last year which probably should have been dry-cleaned before the summer started but is in a crumpled heap at the back of the wardrobe. The fashionista’s of the world don’t appear to have to worry about what to cook the kids for dinner, cleaning the bathroom or getting the boiler fixed.
So how does it relate to you? Should you care? Could you care? Do you care?
Well for me these fashion weeks are a wonderful opportunity to celebrate the power of creativity, beauty and design and on a practical note its an opportunity to get inspired and to start planning your spending.
Often the 2 biggest challenges we face when dressing ourselves is 1.) stepping out of our current style rut and 2). not wasting money on impulse purchases.
So I say you should and you can care about Fashion week. It is a great opportunity before the next season begins to jumpstart who you want to be and how you want to dress. Start the process of how you are going to style your story for the upcoming season before its too late and you end up wasting your money on clothes that are purchased in a rush and ‘will do for now’.
But how can you make the fashion world and your everyday life meet? Follow these Four steps for ultimate style success:
STEP 1. Colour Focus. Have a look at the latest on Vogue Runway for all designer shows. My suggestion would be to focus on colour, don’t worry too much about the detail or the cuts to begin with. Think about what colours get you excited, the colours you love and you don’t own any of, the colours that you are drawn to in your home. Look at colour combinations, could you introduce a new colour into your wardrobe that would bring the rest of your wardrobe to life? Have I mentioned colour enough??!!
STEP 2. Street Style Inspiration. There is just as much focus on what the editors, fashionista’s and bloggers are wearing to the fashion shows as the shows they are visiting. So pop your fashion week of choice and the year (eg New York Fashion week 2016) into google and you will be given a plethora of articles on all those stylish butts I was talking about. To not get overwhelmed with the many images available have an idea of what you want to focus on eg ‘I want to wear more trousers’, ‘I want to try one new silhouettes’, ‘I want to wear more feminine styles’ etc and then look out for those images.
STEP 3. High Street Awareness. The weather may not be shouting scarves and jumpers but the shops will definitely be embracing the upcoming season. While they are quiet and introducing their new season collections start to notice what is arriving in store. Who stocks those colours that you have fallen for, who stock’s those silhouettes you’d like to wear more of? Pop into stores you would never normally try, perhaps also your local independent store. Visit Trouva, a great marketplace for UK independent stores and see what they are stocking. Start planning what you might buy and start shaping your story.
STEP 4. Screw it all: Hire me and let me do the planning, caring and inspiring! I can help sort your wardrobe, inspire you with your style and give you the confidence to dress you for the ultimate you. Email me at louise@thestylingstorey.co.uk for a free 20minute Style Consultation and lets sort out your style and wardrobe for this coming season.
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Happy Dressing!