Facebook CEO Apologizes For Privacy Infractions: "We Simply Did A Bad Job"

After weeks of criticism over a new advertising program that was perceived as a privacy threat, Facebook Inc. has tweaked its privacy settings and offered a public apology from its chief executive -- but advertisers remain wary.

The program, which Facebook CEO Mark Zuckerberg unveiled last month, allows Facebook to track and broadcast its users' activities on third-party Web sites that partner with the social-networking site, such as purchases. For instance, Facebook users could receive messages telling them that a friend had bought a sweater on Overstock.com or a movie ticket on Fandango.com. Called Beacon, the program was intended to give advertisers a way "into the conversations between people," Mr. Zuckerberg said.

Read more on Wall Street Journal