Whenever a new social media platform or feature comes out, businesses are skeptical & are slow to jump on-board potential new trends. I understand why... it is hard to take risks when you are company that has a lot at stake. However, the other argument is that it can be a risk not to try out new trends before they become the new norm.
Facebook Live is now available on personal pages, business pages, & even groups. If you are unsure about how to do Facebook Live there are many tutorials for that around the web, but in this post I want to discuss what you should cover when you broadcast via Facebook Live.
Go Behind the Scenes
- If you are a photographer, you can virtually take people on a photoshoot with you. Show them how you set up your scene & what you look for in a great picture.
- If you create products, you can take people on a tour of your manufacturing facility. This can increase trust if they can see where their products are being made.
- If you own a restaurant, you can take people into the kitchen & let them watch the chef cook a meal. Let their mouths water!
Feature Your Employees
- Create a set of questions & do a weekly series where you interview a different employee each week.
- Let your employees takeover Facebook Live & broadcast out whatever their job entails.
Showcase Your Customers
- Share success stories for services that you've provided.
- Walk through case studies that you have done for a client.
- Address FAQs & take questions live.
- Talk about some common concerns & put minds at ease.
Teach Them Something
- If you own a bar, teach people how to mix a decent drink.
- If you sell software, teach people how to use it.
- If you teach courses, teach people a segment from something in your course.
The opportunities for Facebook Live are really endless, & I encourage you to get creative with it! Entertain & engage with your audience - they will appreciate it.
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This post originally appeared on PushPullSales.com