Warner Bros. will begin by offering The Dark Knight, Christopher Nolan's Batman hit on the social networking site, through its official Facebook page.
The cost of a rental would be 30 Facebook credits, or $3. Users would then have 48 hours from purchase time to watch the movie. Facebook would continue to functional normally during that time.
"Facebook has become a daily destination for hundreds of millions of people," said Thomas Gewecke, president of Warner Bros. Digital Distribution, told THR. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
This first movie will serve as a test, but additional purchases will be available over the next few months for rental, and purchase.
All Things Digital points out that the move puts Facebook in competition with a host of companies: "Every digital heavyweight is making a play for your living room. Apple, Netflix, Hulu, Amazon, Google, Microsoft, everyone," Peter Kafka writes.