Facebook Brand Pages Struggle With XXX Posts

XXX Posts Infiltrate Facebook Brand Pages

It appears some brand's Facebook Pages may becoming smut central.

New York Post's James Covert and Ian Mohr wrote recently about a slew of x-rated posts that appeared on Facebook Pages belonging to popular brands such as Nike, Levi's, Victoria's Secret and Aeropostale. "In each case, the come-ons included links to sexy hook-up sites with names like xxxblackbook, ihookup and Adult FriendFinder," the Post writes.

The Post also notes that spammers had inserted their messages among legitimate photo postings by regular customers. In some cases, the Post reports that the NSFW links remained up for several days.

The Huffington Post found that numerous suggestive photos remained on Levi's Facebook Page, even following the Post's report.

One photo showing a girl in a cleavage-bearing top and plaid skirt includes the caption, "My girlfrend slept with my bestfrend. So now Im spreading the video of me her cousin and her friend." Another pictured a different girl, wearing only a black lace bra and white shorts, with the same caption. (See screenshots below)

When the Post informed Nike of the spammers' presence, the company immediately blocked access to the Page's photos, presumably until the illicit messages were removed.

As of September 2010, Facebook Page administrators have the authority to block and report suspected spammers and removed questionable content they may have posted. Nike, however, has over 4 million fans on Facebook, and it's likely that some instances of abuse may go unnoticed by those in charge of moderating the page.

As membership on Facebook expands, spammers have focused more effort on exploiting the social network's users.

All Things D recently reported on a study that examined instances of spamming on popular Facebook pages. Conducted by fan page management software company Virtue, the study found that spammers submit as much as 15 percent of user-generated content posted on these large pages.

Earlier this year, Facebook claimed to have eliminated 95 percent of its spam problem in 2010, thanks to its automatic detection system.

Have you noticed X-rated content on brands' Facebook Pages? Let us know: email technology[at]huffingtonpost.com.
LOOK: (via Levi's on Facebook)

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