Facebook Preps Big Design Changes

Facebook Preps Big Design Changes

Facebook is planning on March 11 to unveil a sweeping redesign of both its home page and its branded partner pages -- changes that may require publishers and advertisers to take a more active role in communicating to users via the popular site.

In a conference call with reporters today, the company announced it has signed more than a dozen partners to test a new version of its public branded pages, including President Obama, The New York Times, the National Basketball Association and the band U2. Going forward, these partners' pages will be designed to better resemble the average person's Facebook profile rather than serving as static destinations where users can look up basic information. According to Facebook's director of product Chris Cox, the idea will be for these companies and officials to become more active publishers, frequently broadcasting messages in real time like so many Facebook users do.

Popular in the Community

Close

What's Hot