Whether it's gossip among friends or reacting to the latest unbelievable viral video, the chatter on Facebook tends to elicit emotional and visceral reactions. Sometimes, people use language that mom would not approve of.
Approximately 47 percent of Facebook walls contain some form of profanity, according to a study by recently launched reputation management firm Reppler.
And what is a Facebook user's swear of choice?
"The most common profane word is derivations of the 'f-word,'" according to Reppler. "The second most common profane word is derivations of the word 'sh*t.' 'B*tch' is a distant third."
The research, which surveyed the Facebook walls belonging to over 30,000 unique users, also found that the source of poor language on Facebook predominantly comes from a user's friends. Roughly 80 percent of those walls containing profanity have at least one obscene remark from a Facebook friend.
The findings highlight what the folks at Reppler consider an "issue with Facebook," the fact that "users don’t have complete control over the language used on their Facebook Wall, yet the language used by friends can have an impact on how others perceive them."
According to Reppler, this profanity can be especially significant as Facebook walls come under heavy scrutiny from employers screening job applicants.
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