How many times a day do you think about fashion? According to an online study, women have fashion on the brain 91 times in a given day -- that's more than four times the amount that men think about sex.
Online retailer Very.co.uk surveyed British women to see just how many times from sunrise to sunset their minds wandered from the task at hand to fashion, taking into account things like window shopping, perusing online retail sites, noticing a stylish item and even simply daydreaming about that dress you should have bought during Kim Kardashian's eBay sale.
We already know that lipstick names seep into our conscious more than we thought, but apparently 11 percent of British women think about fashion more often than they think about friends, family and work. Rebecca Elderfield, Very.co.uk Style Director said in a press release, “For many young women fashion is so much more than a casual hobby or mild interest – it’s a way of life, and the results of the survey confirm that.”
A way of life is right. According to the study, a fashion thought manages to creep into women's minds for an hour and 19 minutes every day. That means that every 11 minutes and 23 seconds a woman stops to ponder style. Also noteworthy is the clothing item that tops the list: dresses. (Not shoes?)
With all of this hard time spent pondering fashion, it's a miracle that women are able to find the time to order lunch, let alone climb the political ladder or become an executive at a global company. Do you really think that you stop to think about fashion that often?
While we're on the topic, take a look at some banned ads that have caused women to think twice about fashion.