Here's some good news for Bethenny Frankel: her Skinnygirl Cocktails are the fast-growing spirits brand in the entire U.S., according to data released by Technomic’s Adult Beverage Resource Group. Her brand grew 388% from 2010 to 2011. Frankel sold her brand to the fourth largest spirits company, Beam Global, for a pretty penny in 2011.
The growth of Skinnygirl is consistent with other trends of the spirits industry. "These brands are performing well overall, which points to the strength of the spirits market," says David Henkes, vice president and head of Technomic's adult beverage practice, in a press release. "Some of the more established Top 250 brands were affected by the recession and may now be experiencing a somewhat slower growth pace than prior to the recession. Others, however, are enjoying tremendous gains as they tap into various consumer trends."
Want to see which companies are nipping at Bethenny's heels? Check out the slideshow below.
Note: The 2011 volume is by thousands of nine-liter cases. The percentage growth is from 2010 to 2011.