'Fat' Abercrombie Ads Are A Brilliant Response To CEO Mike Jeffries (PHOTOS)

PHOTOS: This Is The Best Response To Abercrombie CEO Mike Jeffries We've Seen Yet

We're sure we don't have to remind you about the Abercrombie & Fitch's CEO's not-so-popular preference for selling his clothes exclusively to "cool," "good-looking" folks (and not "larger people," as industry expert Robin Lewis suggested). Unsurprisingly, many customers found his outlook offensive, and even celebs like Ellen DeGeneres and Kirstie Alley have given their two cents on the matter.

But we think we may have found the best response yet in a blog post by Jes M. Baker of The Militant Baker. The blogger addresses Jeffries in an open letter, taking on the executive's initial comments and subsequent ill-received public apology.

"The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable. Your apology doesn't change this."

Baker takes her argument a step further by posing in a series of mock Abercrombie ads, aptly titled "Attractive & Fat," along with model John C. Shay. The black and white snaps feature the blogger in one of the brand's logo t-shirts, posing like the sultry models we're accustomed to seeing on Abercrombie's bags, magazine ads and billboards.

"I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe," Baker states in her letter to Jeffries.

To which we say: Get it, girl. With this set of stunning, satirical images shot by Liora K Photography, Baker captures much of the public discourse surrounding Jeffries' "exclusionary" and so-called "sizeist" sentiments. Check out the photos below and tell us what you think. What effect do you think these "ads" will have?


fat abercrombie ads

fat abercrombie ads

fat abercrombie ads

fat abercrombie ads

Ads can certainly get people's attention:

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