Now suspended from YouTube, the ad's depiction of an upper class white woman feeding a little black boy raised accusations of racism for portraying the child akin to a dog. While Feed A Child has apologized for the Oglivy & Mather-commissioned commercial, they've also defended their original intentions.
"From Feed A Child's side, we don't look at color," founder and CEO Alza Rautenbach told South African news network eNCA. "To us there isn't a black and a white and an Indian. ... The reason was not to stir a negative reaction or offend anyone. We do apologize for that. To us it was a woman and a child."
Watch the clip above to see the commercial and hear more about the controversy surrounding it.
Correction: An earlier version of this story linked to the wrong charity.