Last year, I turned 30. For some reason, I didn't take it well. I just hadn't achieved what I thought I would by this age. After a few years of triple-digit growth, my agency was stumbling as it churned out older clients and sought new, larger ones. I was also exhausted, deep into renovating my small house in a suburb of Connecticut. When I stepped back to look at my life, it just wasn't the image I had in mind 10 years ago. And yet, here I was. Honestly, I felt stuck.
Without a clear road map of how to turn things around in my business, I did the only logical thing any entrepreneur would do in this situation: I turned away from the problem entirely, and I launched my personal brand. It turned out to be one of the best, albeit accidental strategies I could have pursued. Here's how personal branding helped me gain clarity about my business challenges, and what strategies worked best:
My agency is doing just fine now. In fact, we're having another banner year. But more importantly, I'm having a great year with my new, personal brand. Now is the time to launch your own personal brand. The process of decoupling yourself from your business can be extraordinary, just as it was for me. Here's to just being yourself.
Peter Kozodoy is an author, speaker, serial entrepreneur and the Chief Strategy Officer of GEM Advertising. Follow him @PeterKozodoy.