Recently, I connected with Pocket Sun, SoGal founder and fellow USC Trojan-female millennial entrepreneur. She wanted to chat about her upcoming event, a 3-day SoGal Startup Bootcamp this September 25 through 27th in Los Angeles. Considering her great 1 year success at building a 20+ country & 2,000+ female millennial entrepreneur community of women through her events and partnership with The F SHOW, I wanted to know her top tips on the topics of building communities, partnerships, and marketing strategies. Here are the tips I gathered for you:
To build a strong community: have pure intentions, hustle, and be engaged. In Sun's words, "I started SoGal simply because I wanted to present a new set of opportunities for young women. There's no way I could have put in so much energy and time into building SoGal, if I were not sincerely passionate about what I'm doing." On the topic of engagement Sun tells us, "Never lose touch with your people. Meet with them often. Check in on them. We take pride in our authentic and warm voice for everyone in the community." Relationships are truly key!
To build strong sponsorship: build relationships, create value and make it easy for sponsors. Asking for money from others is not easy but there is no way around it. Sun says, "Put yourself in front of them and get to know them. It takes time for people to trust you and put money behind you." Remember to always propose a win-win situation that makes sponsors want to work with you. On the topic of making it easy for sponsors to support you, Sun tells us: "Everyone's busy and probably deals with a million requests. Your ask should be simple with a clear call to action." Once you ask, make sure to follow up!
To build a strong marketing strategy: start early, partner, and seek out opportunities. There are many channels you need to manage to effectively get the word out. Sun recommends to "find out what's the most effective, and start building good will early on." On marketing and partnerships, Sun urges entrepreneurs to "find out who your target audience is and where they get information from. Partners can help you reach a whole lot more people than your network alone." Seek out opportunities.
So, what are you waiting for? Go build a solid community, solid partnerships, and get the word out! As Audrey Hepburn once said, "Nothing is impossible, the word itself says 'I'm possible'!"
Lolita is a wife and a millennial who loves food, travel and tech. She is a sales tech intrapreneur by trade and a social entrepreneur by nature. Lolita produces, speaks, and writes, at times. She lives in sunny San Diego with her husband. Follow her on Twitter: @LolitaTaub
For more female millennial entrepreneur insight, visit: youtube.com/thefshow