Feminism Needs A Redesign

Let’s be honest: The feminist movement is not exactly known for its savvy design. Too many women’s organizations have cliché, homogenous logos and visual identities that reinforce stereotypes and do no favors to momentum-building. There are countless examples of organizations with forgettable icons of pink, leaping, curvaceous women as their brand stamp, and too few with design language that strikes and sticks.

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