Filming The Role Models For Generation Y

Filming The Role Models For Generation Y

This post is part of our month-long series featuring Greatest Women of the Day, in recognition of Women's History Month.

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Kassidy Brown wants you to believe in Generation Y.

With Journey of Action, Kassidy and her brother Ryan are traveling the globe to capture stories of the 20 and 30-somethings who are dedicated to enacting positive change. Through their cross-country trip from Alaska to Argentina, the two siblings are creating webisodes to highlight the work of their peers, as well as blogging and uploading images on a frequent basis.

"People say our generation is especially socially conscious and aware and I do believe that, but I also realize there's a large percentage of our generation that's apathetic and feels bombarded by all the world's problems and are looking for solutions," said Kassidy. "It's inspiring to see young people who've come out of college and are well educated, who rather than taking a high paying job get involved in a nonprofit, or start a school, and say, 'I care more about the impact I make than the income I receive."

Since their beginning in 2009, Journey of Action has highlighted activists fighting for immigration reform, global education, sustainable living and more.

Kassidy has always known she wants to be a filmmaker, but until a long trip to Europe a few years ago, was unsure of how to make use of her passion. Her brother, also disenchanted with his work, joined with her to combine their love of traveling with a forward-looking social message and the immediacy of the digital video format.

"We took our passion for traveling and created a journey of action," she said. "We started a web series because we're Generation Y and our target audience is Generation Y. We want these videos to be inspiring and entertaining."

Though Kassidy says their choice of subject was "80 percent planned and 20 percent unplanned," she's been struck by just how many people they've discovered in the country doing remarkable things every day.

"It wasn't overwhelming to decide who we were going to cover, it was overwhelming to decide who we weren't going to cover," she said. "The determination and the character that these people have -- to see other people struggling to try to make a difference is really inspiring."

She recalled in particular meeting a music group called Black Fire while in Navajo Nation, who are fighting for indigenous rights.

"They've been activists since they were 5 years old and they've had a lot of setbacks," she said. "Their mountain, their sacred site, was approved to have a ski resort built on it while we wee there. Yet they are optimistic about the future and they are still fighting every single day. Sometimes you can get jaded and think things can never change but you see they've been fighting for way longer than I've even been an activist, and seeing them fight gives me hope."

The next leg of their journey will take them through South America, using crowd fundraising site IndieGoGo to fund Journey of Action.

"We want to give a voice to the new role models of our generations," Kassidy said.

Watch the Journey of Action webisode featuring Black Fire below:

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