Filmmakers Behind Fake McCain Adviser Discuss Tricking The Media (VIDEO)

Dan Mirvish and Eitan Gorlin appeared on CNN's Reliable Sources to discuss how they tricked the media by creating a fake McCain adviser named Martin Eisenstadt. The duo were able to fool such reputable news organizations as The New York Times, The New Republic, and, most famously, MSNBC, whose anchor David Schuster reported live on air that Martin Eisenstadt had been identified as the McCain adviser who leaked that Sarah Palin was unaware Africa is a continent. Schuster quickly retracted the report. (Fox News' Carl Cameron was the first to report on the Palin-Africa story, and he has said that his source was not the phony Eisenstadt.)

Watch a clip from Reliable Sources.