The latest internet fad has women falling for it hook, line and sinker.
It’s called the “fishbra” and consists of a woman holding up a fish over her chest as if it’s a brassiere.
The bizarre fad seems to have been popularized by an Instagram page called, appropriately enough, Fishbras.
The page partners with Hurricane Boat Anchors, a St. Paul-based company specializing in boat anchors.
Business owner Tim Orsello said the Instagram account was created by a friend named “Pete,” who did it to promote the business on social media.
”Pete” doesn’t want his real name public, but Orsello said the page was created more than 18 months ago, but has really taken off in the last week or so.
”More and more women are getting into fishing,” Orsello told The Huffington Post. “I think the fact a woman is getting dirty and isn’t squeamish about holding a fish is attractive to both sexes.”
So far, the page has more than 2,500 posts and 120,000 followers, which means there is a definite audience for photos showing women swapping out lingerie for aquatic creatures.
”The women are as varied as the fish they are catching,” Orsello said.
Although many of the women posting their “fishbras” look as if they legitimately caught their fish, we suspect at least one of them is cheating.
Orsello hopes it doesn’t end up like day-old fish.
“I’d like to come out with hats or a ‘fishbra’ clothing line,” he said.