Five Guys is now the favorite burger chain in the United States, according to a new poll released on Tuesday.
The burger chain took home the top spot on the 2017 Harris Poll EquiTrend category for burger chains. For the past two years, West Coast favorite In-N-Out burger was ranked number one and Five Guys ― which started in Virginia ― was at number two.
The poll, which was conducted from December 30, 2016 to February 21, 2017, asked over 100,000 respondents to rank brands based on familiarity, quality and consideration. Below are America’s top 10 burger favorites:
1. Five Guys Burgers and Fries
2. In-N-Out Burger
3. Shake Shack
8. Sonic America’s Drive-In
10. Steak ‘n Shake
The burger chains that didn’t make the top ten, but were still listed for consideration, are (listed alphabetically) Burger King, Checker’s/Rally’s, DQ Grill & Chill, Hardee’s, Jack in the Box and White Castle.
Over the past few years, Five Guys has grown exponentially, which could help explain its familiarity with customers and rise in the rankings.
“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a press release.
She added, “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity.”
Here’s hoping this adds some pressure to In-N-Out to expand, something the brand has been reluctant to do.
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