Just ahead of the Super Bowl, Pantene scored a major touchdown.
The brand released three unbelievably cute videos Wednesday for its "Strong is Beautiful" campaign, featuring the New Orleans Saints’ Benjamin Watson, the Pittsburgh Steelers’ DeAngelo Williams and the Dallas Cowboys’ Jason Witten alongside their daughters. Each video captures a player attempting to style his little one's hair into a "Dad-Do."
As if the visual of huge football players navigating the wondrous world of tiny braids, twists and ponytails wasn't cute enough, the daughters' commentary is even more priceless. "I love it," declares one, while another says her dad stylist "feels like mommy, but he has bigger hands."
Witten is admittedly the least successful of the bunch, only achieving one of the three assigned "plays." But regardless of the end result, the process is enough to send your feels into overtime.
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