Forget the Work of a Website – Social Sites are Great for Real Estate Investor Marketing

Forget the Work of a Website – Social Sites are Great for Real Estate Investor Marketing
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

If you want to build out a website and keep it fresh with new content, it will be a great marketing asset for your real estate investment business. However, if you’d rather spend more of your time doing deals, then the social media sites have evolved into an awesome marketing platform.

Mixed Content – Image, Video, Text

Facebook

According to Statista.com, as of the end of the third quarter of 2016, Facebook had 1.79 Billion active monthly users globally. That’s a whopping number. Sure, you’re mostly only interested in your local market area, but the saturation should be amazing in even rural areas.

Facebook allows you to market your properties, prospect for buyers and sellers, and place reasonably priced ads to get traffic. It is probably the first place you should create a business page and start talking about what you do and the deals you’re making.

LinkedIn

This is a business oriented social site, and a major connection tool for anyone in any business. If you search, you’ll find tens of thousands of users who are in real estate investing related groups. You can network beautifully on this site, both locally and nationally.

Scott Yancey- LinkedIn account

Google+

Google+ is used by a more serious group of users, and it doesn’t tolerate overt advertising as well as the other social sites. However, starting a Community based on your local market area can end up one of your best sources of business as you take advantage of the content others who join are posting for you. You will need to moderate content to keep it civil and related to your goals, but this is another free resource you should explore.

Twitter

There is no need to talk about the popularity and clout of Twitter with 2016 Presidential campaign over and the use of Twitter by Donald Trump to speak directly to his followers. Consider Twitter your Headline lead to your other content. Tweets are short, get the idea across and link the viewer to your other content. Before you write your headline, check out its power with this tool. As you build out your followers, you’ll get your headlines read by those people actually interested in what you have to say, and this will lead to deals.

Pinterest

Pinterest had one of the fastest growth rates of all the social sites, primarily because people love photos. The bandwidth available to all users now, including mobile, makes great image viewing everyday activity. This is another site that can be used to introduce people to your textual and ad content on Facebook.

Instagram

Another great site for images, Instagram allows you to take photos on the fly with your smartphone and have them immediately uploaded without any effort on your part. It can be used to market your properties and your business.

Social media, when taken as a group of solutions in an online marketing plan, can be all you need for online marketing presence.

Popular in the Community

Close

What's Hot