Forrester Research Predicts Torrid Growth for Video Ads Through 2017

Forrester Research Predicts Torrid Growth for Video Ads Through 2017
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Citing the just-released, comprehensive study of digital advertising, titled "The Digital Media Forecast 2012 - 2017," Forrester Research Principal Analyst Joanna O'Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017.

O'Connell is a co-author of the study.

In this interview, she says that exchange-based display and video advertising will comprise 30 percent of the market in five years.

More on the Forrester findings in Ad Age.

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