5 Amazing Foundation Makeup Brands You've Probably Never Heard Of

Get closer to discovering your perfect match.

There are basic questions you should ask yourself when shopping for foundation. Does this formula last longer than a few hours? Will it create a sheer, dewy or matte finish? How much can I afford to pay? Is this a product I will wear daily or just on special occasions? Does it work well for sensitive skin? And most importantly, is this color "right" for my complexion?

Finding foundation that ticks all the boxes on your list of priorities may take some effort and even include a few unflattering mishaps. (Thankfully, there's makeup remover for that!) To help your search, we'd like to introduce you to five foundation makeup brands that are definitely worth swatching. You may not have heard of them before, but now you've been educated.


A video posted by @melange_beauty on

When a former Sephora and Google partner join forces, you know it will be epic. Melange is a makeup-matching app that launched October 2015 with foundation that's literally mixed to match your unique skin tone. The company provides free samples based on its selfie-based technology for you to test. Then, you can order foundation in sheer, medium or full coverage and have it delivered right to your door step.

Melange Foundation, $40

A photo posted by MATCHCo (@matchco_) on

Clearly, using your iPhone to find the right foundation is the future, as MatchCo is another beauty app that provides this service. A reassuring voice guides you through the process of scanning your forehead, cheeks and wrists to pick up your complexion's undertones. The entire process typically takes under two minutes. MatchCo foundation also comes labeled with your name, adding more of a personal touch.

MatchCo Foundation, $49
Alima Pure

A photo posted by alimapure (@alimapure) on

The beauty editors here at HuffPost are already huge fans of this indie brand's velvet lipsticks, and we were equally impressed by Alima Pure's Satin Matte Foundations. Made with hypoallergenic ingredients, this face makeup is ideal for individuals with easily-irritated skin. With over 45 shades to choose from, the brand also offers a "Find Your Match" set for $24 with 10 possible color options so you're in control of finding your perfect foundation match.

Alima Pure Satin Matte Foundation, $28
Elcie Cosmetics
Professional makeup artist and blogger Lilit Caradanian, aka Makeup By Lilit, knows more than a thing or two about foundation, having created flawless looks with the best brands out there. So, we were pretty stoked to learn that she had finally developed her own full line of foundations. The range includes 12 beautiful shades that complement a range of skin tones, from soft porcelain to warm chestnut. But what we love most about this foundation is its lightweight and matte formula that only takes a small amount to provide medium coverage. Not to mention, it barely transfers, if at all.

Elcie Cosmetics Foundation, $45
L.A. Girl Cosmetics
This drugstore brand is a fave among the most popular beauty vloggers, and now we know exactly why. You know that "your skin, but even better" look? Well, you can recreate it with L.A. Girl Cosmetics' Perfecting Liquid Makeup. Simply apply one or two pumps of foundation with your fingers, a sponge or brush to even out your complexion without appearing too done up.

L.A. Girl Cosmetics Perfecting Liquid Makeup, $7

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