Four Loko's Founders Discuss Their Energy Beer

Four Loko's Frat-Boy Founders Finally Talk About Drink Blamed For Surge In Binge Drinking, Date Rapes, And Gay Bashing

Before it was banned nationwide, Four Loko, the wildly popular energy beer denounced by the White House as "liquid cocaine," was blamed for a surge in underage binge drinking, scores of date rapes, and a vicious gay bashing. Shocked by the criticism, the company's young founders dodged the press for almost a year. But last month The Fix convinced them to tell their story for the first time.

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