What happens when you combine a luxury hotel with the street food concept? You get the FS Taste Food Truck. That "FS"? Yeah, it stands for "Four Seasons."
With the launch of its signature food truck, Four Seasons Hotels is creating a delicious oxymoron.
The truck's goal is to put the high-end, renowned cuisine of the hotel chain on a mobile stage, making it accessible to a wider audience.
“Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” Guy Rigby, vice president of food & beverage in the Americas, said in a press release. “We want to keep our chefs engaged in something that is very relevant and the food truck movement fits the bill. It’s fun, unexpected and will foster the notion that Four Seasons does things differently.”
Currently, the truck is set to travel to three states on the West Coast and will make stops at eight destinations -- each destination is home to a Four Seasons Hotel, which the truck will use as its base.
The truck is set to begin its maiden voyage Sept. 16 in Palo Alto, Calif., and end in Santa Fe, N.M on Nov. 10.
The truck won't only be stopping at the hotels though. The FS Taste Truck plans to make stops at landmarks in each destination city and will hold "pop-up parking lot parties," among other festivities. Special events, such as a chef showdown, will be held in select destinations.
FS Taste Truck's menu will vary based on its location, drawing inspiration from the city it's stopping in.
According to the New York Times, the truck will serve "short rib quesadillas with Oaxaca cheese and spicy salsa, shrimp tostadas with chipotle remoulade and avocado and tres leches cake with Mexican-chocolate ice cream," at the Four Seasons Los Angeles.
Follow the food truck by searching the #FSTasteTruck hashtag on Instagram, Twitter and Facebook.
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