Focus on building a robust team culture first which will naturally translate to growing revenue gains
“The future of content is the future of marketing. It’s no longer about advertising, it’s about useful and personalized experiences.” Megan Harris is a Managing Director at SYZYGY New York, an agency group for digital marketing, who believes that companies should consciously focus on building robust cultures which inevitably lead to proportionally high revenue gains, instead of pursuing a revenue-first approach.
A small business or big brand should create a compassionate and inclusive culture. Focus your energies on building in these four core target areas - how will your business build a robust culture starting today?
PURPOSE
- Outline a mission statement for your business and ensure that team members understand the ethos of the company and more importantly embody the ethos of the philosophy every single day
- Commit to a shared unified sense of belonging, for instance, SYZYGY commits to always being ‘on it’ for brands and is invested in the quality of work produced
- Ensure that the mission statement of the business permeates every aspect of the company’s day-to-day
PRIORITY
- Highlight critical importance of achieving revenue targets as by-product of culture not core area of focus
- Lead an organization with a higher meaning because a shared higher meaning sets tone for a strategic framework to follow
- Empower millennial team members to achieve their personal goals, which empowers them to then achieve their professional goals as well
PLACE
- Create safe havens and places to motivate people’s achievement of their individual mission statements
- Offer unique complimentary perk incentives to enable team members to become comfortable at work
- Recognize high and low points of culture by developing awareness of the places of collaboration
PERFORMANCE
- Reward individuals with noticeable high performance by distributing higher year-end bonuses
- Embrace failure as an organization by empowering employees to try and make mistakes vs. not try at all
- Think about the wider context by placing relationships before achievements and expressing gratitude