Advertisers hoping to wait until the last minute to get a bargain on a Super Bowl spot are out luck.
Fox, which is airing the game on Feb. 3, sold the last ad yesterday. A source said the ad fetched north of the $2.7 million average price.
Demand for the 63 national network spots has remained strong right up to the game.
The spots sold especially fast this year, with advertisers snapping up almost all the inventory months in advance of the game.
The Super Bowl is always a big event for advertisers, drawing upward of 90 million viewers.