With two months left to go before the big game, Fox has already sold out all of its TV commercial inventory for Super Bowl XLVIII to be played on February 2, 2014.
A Fox executive said that the network has filled all 65, 30-second slots allotted to them by the National Football League, Variety reported on Wednesday. Each commercial slot usually sells for $4 million, with some slots going for as much as $4.5 million, media sources confirmed.
Fox had announced in August that they had already sold 85% of their Super Bowl inventory, before the NFL season had even begun. But even though the "in-game" spots are now off the market, Fox Sports ad sales executive vice president Neil Mulcahy said that "opportunities remain" for pre and post-game commercial slots as well as digital ads.
And while Mulcahy said that many of the usuals are back again, including PepsiCO, GoDaddy and Frito-Lay, there will indeed be some changes this year. Among them will be the lack of movie commercials, as Fox says Hollywood will not be "as well represented" as in past years.
Fox filled its inventory just two days after it rejected a commercial for gun manufacturer Daniel Defense due to NFL policy that prohibits such advertisements. A handful of Super Bowl ads are rejected each year, and this along with the advertising companies' tendency to back out on their word is why Fox's full line-up is still subject to change, Variety said.