FWD.us Supports Keystone XL; Subsidiaries Of Mark Zuckerberg Group Release Controversial Ads

Zuckerberg's Political Group Blasted For Supporting Keystone XL
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Facebook CEO Mark Zuckerberg speaks during a media event at Facebook's Headquarters office in Menlo Park, California on Thursday, April 04, 2013. Facebook on Thursday unveiled a software suite which stakes out a 'home' on Android smartphones as it steps up its challenge to Apple and Google in the booming mobile market. Facebook called the new software 'a new way to turn your Android phone into a great, living, social phone.' The software, which allows users to see Facebook's 'Cover Feed' when they turn on their phones, will be available for download from Google's online Play shop in the United States starting April 12, Zuckerberg said. AFP PHOTO / Josh EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)
Facebook CEO Mark Zuckerberg speaks during a media event at Facebook's Headquarters office in Menlo Park, California on Thursday, April 04, 2013. Facebook on Thursday unveiled a software suite which stakes out a 'home' on Android smartphones as it steps up its challenge to Apple and Google in the booming mobile market. Facebook called the new software 'a new way to turn your Android phone into a great, living, social phone.' The software, which allows users to see Facebook's 'Cover Feed' when they turn on their phones, will be available for download from Google's online Play shop in the United States starting April 12, Zuckerberg said. AFP PHOTO / Josh EDELSON (Photo credit should read Josh Edelson/AFP/Getty Images)

FWD.us, a political group launched by Facebook CEO Mark Zuckerberg, has come under fire from environmental groups for ads promoting fossil fuels. Two subsidiaries of the political group have released ads in support of the proposed Keystone XL pipeline and more oil drilling.

One of the subsidiaries, Republican-led Americans for a Conservative Direction, released an ad last week promoting Sen. Lindsay Graham's (R-S.C.) support of Keystone XL and offshore drilling in the Gulf.

FWD.us is also bankrolling a Democratic-led counterpart, the Council for American Job Growth, which released an ad supporting Sen. Mark Begich (D-AK) and oil drilling in the Arctic National Wildlife Refuge (ANWR).

Activist group CREDO Action has since launched a campaign urging FWD.us to drop any ads supporting fossil fuels.

The group also released an ad featuring a photo of Zuckerberg, urging the 28-year-old Facebook CEO to pull the pro-Keystone XL ads. Facebook rejected the ads Tuesday, reported ThinkProgress.

Facebook confirmed in an emailed statement to The Huffington Post that they "generally reject ads that contain Mark's image" because "those ads tend to be confusing for users, and frequently misleading."

"Users may click on the ad thinking it is a message from Mark or from Facebook, not understanding that they are actually in an advertisement seeking to take advantage of Mark's image," a representative explained.

In 2010, Zuckerberg expressed his support for moving Facebook's data centers away from fossil fuels, ThinkProgress noted.

Mark Zuckerberg and other tech industry leaders launched FWD.us in early April to influence immigration reform.

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