Game Day Strategies for an Email Marketing Touchdown

Game Day Strategies for an Email Marketing Touchdown
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Similar to the Super Bowl and its commercial ads that viewers anticipate for months ahead of time, email marketing campaigns have the ability to reach millions of people. But in order for this to happen, marketers need to prepare strategically and execute with precision when campaign day comes.

Read on for four email marketing strategies that will help your campaigns win year-round and turn your contacts into brand cheerleaders.

1. Offer a Generous Signing Bonus
Exceptional performance should be rewarded -- both on the field and in the inbox. A strong loyalty program (with regular discounts, promotions and free products) is an important part of keeping top-tier contacts on your team. Offering personalized rewards based on buying habits and past purchases is a sure way to build a strong starting lineup.

2. Study the Game
Preparing for a large-scale email marketing campaign is a lot like gearing up for a big game, except marketers load up on data instead of carbohydrates. Knowing what you're up against is essential, so study that pre-game film to really understand your contacts' preferences and purchase behaviors. Use A/B split testing to uncover new tactics (subject line trigger words, animations, etc.) to surprise your contacts and the competition.

3. Hype up Your Fan Base
Social media is the perfect platform for tight-knit sports communities to share their excitement before a game, connect with other fans and maybe even partake in a bit of trash talk. Email marketers should implement this same strategy to make it easy for contacts to spread the word about their brand. Incorporate links to your social profiles and share buttons into your email content to open up the pathway for communication and attract an entirely new crowd.

4. Bench the Second String
Though every contact deserves a participation trophy, wasting valuable time and resources on inactive contacts is not a smart coaching decision. Neat, accurate contact lists are key in a successful email campaign, so take advantage of segmentation tools to identify and separate inactive contacts. Separating the JV from the varsity will allow you to spend more time and attention on your star players.

Remember, the best defense is a good offense. Implement the game plan above and you're sure to deliver a super bowl-worthy campaign to your loyal subscribers.

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