Gap released its Spring 2014 campaign called "Lived-In," which gets to the root of style that the company is all about. With a neutral palette that focuses on distressed denim and graying tones, the American retail giant proves that it can be cool again, making us obsess over their classic Favorite Tee.
The ad features rising stars like rapper Theophilus London, teenage songstress Birdy and our favorite TV son and actor, RJ Mitte of "Breaking Bad" fame. The models complement the message of the collection and Gap's return to relaxed basics.
As the inaugural collection for Gap's newly appointed creative director, Rebekah Bay, the company is working to make an impact with an easy-going look for all to enjoy. "For spring, we’ve recognized the brand’s iconic pieces -- khakis, denim and tees -- as the focal points," Bay said in a press release. "We’ve created a complete and cohesive collection for all divisions that goes beyond any one product category and any one customer."
Additionally, Gap and Vogue magazine came together to create the first tactile print ad. So in the March 2014 issue, you'll get to actually touch a piece of clothing from the ad. How rad is that?
We are so down with Gap's back-to-basics look book, and we can't wait to get our hands on some much needed denim and neutral staples.