Switzerland may be the land of chocolate and cheese, but every year the peaceful city of Geneva holds one of the auto industry's most important car shows.
This year's Geneva Motor Show, which takes place from March 6-16, holds host to the debut of supercars like the Koenigsegg Agera One:1, McLaren 650S and Ferrari California T, along with compact cars like the Jeep Renegade small SUV, updated Ford Focus and BMW 2-Series Active Tourer.
Apple even decided to debut its CarPlay system, which integrates your iPhone with your car, at the Swiss show.
Check out our gallery of incredible concept cars and supercars from the show. (For good measure, we threw in shots of some of the more attainable cars debuting in Geneva. After all, we all can't afford McLarens and Ferraris.)