BUSINESS

Genius Behind Doritos Locos Tacos Dies

Doritos Locos tacos and a fountain drink are arranged for a photograph at a Taco Bell restaurant, a unit of Yum! Brands Inc.,
Doritos Locos tacos and a fountain drink are arranged for a photograph at a Taco Bell restaurant, a unit of Yum! Brands Inc., in Redondo Beach, California, U.S., on Friday, Oct. 4, 2013. Yum! Brands Inc. is scheduled to release earnings data on Oct. 8. Photographer: Patrick T. Fallon/Bloomberg via Getty Images

The visionary behind the billion-dollar Doritos Locos Tacos idea never made any money on it.

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