To hear him talk, you'd think George Lucas would have preferred to call his movie Indiana Jones and the Kingdom of the Crystal Skull: Don't Get Your Hopes Up.
Lucas, who co-wrote and produced the May 22 film, can sound downright sullen when it comes to his expectations of fan reaction to the year's most highly anticipated movie.
"When you do a movie like this, a sequel that's very, very anticipated, people anticipate ultimately that it's going to be the Second Coming," Lucas says. "And it's not. It's just a movie. Just like the other movies. You probably have fond memories of the other movies. But if you went back and looked at them, they might not hold up the same way your memory holds up."
The remarks appear to be part of a larger strategy to build interest yet temper expectations for the fourth installment of the Indiana Jones franchise. Only one trailer is playing, and when director Steven Spielberg shows up for talk shows, he doesn't bring footage.