The face of network marketing has definitely changed over the last few decades, and for some savvy marketers, they are embracing change, and yet still going against it to succeed!
Rome Batchelor, a network marketing trainer and coach, has taken his team and students into a journey that goes against the new age of social media shares, likes, and comments - and has returned the power of TRUE networking and social presence.
As soon as a new way of connecting with people comes along, you can count on marketers to discover and take full advantage of the open door - and this is to be expected.
From the infamous “You Have Mail” from the days of AOL... to yahoo chat... and today with text messaging, FaceBook, LinkedIn, SnapChat, and so many social media options to choose from, it only makes sense for marketers to connect with people and pitch their pills and potions, with the promises of wealth and freedom.
Connecting through social media, and even prospecting through social media, is a great idea that every company takes advantage of in today’s world, yet should it be an absolute replacement of the tested and true social strategies that are the very foundation of network marketing?
According to Rome, social media should be a large part of keeping in touch with your organization, planning and promoting events, and it can even be used for prospecting. Using social media as the ONLY process for prospecting and recruiting is a recipe for failure.
The key to network marketing is not how many people you can recruit, but how your team duplicates your actions. Forget addition and strive for multiplication!
Network marketing is not about addition, which so many teams seem to teach and do, yet instead is revolved around multiplication,which comes form duplication... and that is taught by hands on experience. When you SHOW someone HOW to do something, and then you take time to do it WITH THEM, they will replicate the actions in their own business, and with their downline.
As a success coach myself, I can relate to the teachings and applications of Rome, because through coaching thousands of people all over the world, I have found that people sabotage their own success when they are in a place of uncertainty.
Where do I go to meet people online? What do I post? How often do I post?
When we replace the visual world of social connection for the real world face-to-face world of social meetings and marketing, we learn by example and we connect on a deeper level than we can through a Snapchat moment!
Our network marketing business is built on a simple 3 step system - it is the key to our success - and it works in every business once you understand and apply the concept.
Product...
Every company has a product or service that is sold to the public - it is a simple concept of product = value. So, when you begin to “Get Social” you literally decide to get the product into the hands or bodies of people. Without a product or service being consumed, you have no customers, and without customers you have no business.
This is why building a business face-to-face is crucial, because you can literally not only share your product through samples or by presentation, you can share it with the presence of a human being - not a computer pixel.
Connect...
Once someone has seen a true presentation, or even better had an opportunity to sample our product line, we then make it our next objective to connect the prospect with other people in our organization and with the company through tools, events, and yes even more face-to-face social meetings.
Connecting with someone at this stage should also include the realm of social media for continued exposure and the ability to quickly reconnect. This stage can be partially automated, yet does require the personal touch to make it work properly.
Partner... the final stage.
“Till death do us part...”
Well, that may be a bit much, or is it?
What if you could build LIFETIME customers and LIFETIME business partners - literally lifetime partners for your business? What would that do for your business and your lifestyle?
It’s more than just a mere dream when you truly Get Social, it is a purposed plan of intent. Read that again, it is a plan of intent that begins from day one of connecting with a prospect, and being intentional about forming a true relationship if they are a customer or a distributor in your organization.
You don’t recruit partners, instead you form partnerships with lot’s of dedication and determination to see the partnership succeed.
So, if you are going to succeed in network marketing today, be sure to learn as much as you can about social media, and then UNLEARN a lot of it quickly when you are doing your prospecting and planning for the future of your business.
You can discover more about Rome at RomeBatchelor.com, and you can contact us at ProsperWithWayne.com - we look forward to your feedback, and please leave any comment below.