
During the season of giving, why not make your shopping more intentional?
The over $1 trillion in buying power that Black consumers hold, the growing push for social consciousness from younger generations, and the impactful work of organizations like The Fifteen Percent Pledge have caused more major retailers to carry Black-owned brands. There’s never been a better time to buy Black.
For any product you’re thinking about buying, there’s most likely a Black-owned brand that has it — from long-standing brands like Nroda, whose pieces have been sported by various celebrities, and wellness-centered Golde to newer brands like Puzzles of Color and Cruxgg, which launched its kitchen appliance line at Target this year.
We included these thoughtfully crafted brands and more in our gift guide of Black-owned brands below. Be sure to pay attention to shipping times and cutoffs to see if you’ll receive your products before Christmas.
HuffPost may receive a share from purchases made via links on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.

Get them at Ten Wilde for $30.

Get it at Target for $99.99.

Get it at Madewell for $45 or Actually Curious for $50.

Get them at Nroda for $62.

Get it for $36 at Be Rooted.

Get it at Sephora for $35.

Get it at Madewell for $18 or Candy x Paints for $18.

Get it at Madewell for $34.99 or Puzzles of Color for $26.99.

Get it at Anthropologie for $175 or Estelle Colored Glass for $175.

Get it at Hot N Saucy for $30.

Get it at Nordstrom for $15 or Aya Paper Co. for $15.

Get it at Frères Branchiaux starting at $25.

Get them at Madewell for $42 or Abcrete & Co. for $42.

Get it at Macy's for $79.99.

Get it at Chic Geeks for $95.

Get it for $40 at The Tiny Tassel.

Get it at Target for $29 or Satya + Sage for $29.

Get it at The Nappy Head Club for $92.

Get it at Savage X Fenty for $112.95 ($89.95 if you're a VIP).

Get it at Target for $15.89 or Blk & Bold for $14.

Get it at Golde for $48.

Get it at Shopbop for $275 or Edas for $275.

Get it at Nordstrom for $59.99.

Get it at Humans Before Handles for $45.

Get it at Moodeaux for $85.

Get at at Pound Cake Cosmetics for $24.

Get them at Arch NYC for $110.