Giles Deacon (VIDEO)

It's ten years since GILES launched at London Fashion Week. Here the brand's creative director tells us why change is on the horizon.

He had Jean Charles De Castelbajac, Bottega Veneta and the Gucci Group on his resumé before launching his eponymous line at London Fashion Week in February 2004. Giles was no newbie. His first show, and many of those that were to follow, was styled by old friend (and ex-lover) Katie Grand. The venue, thanks to a friend's father, was the Chelsea Pensioner's Club at the Chelsea Royal Hospital and it was packed to the rafters. Ten years on the Yorkshire-born designer is a little older, and a little calmer but he continues to draw crowds season-on-season.

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