Levi's may be Glenn Beck's favorite jeans, but he has vowed to never to buy another pair again.
On his Wednesday radio show, Beck denounced Levi's for a recent ad campaign that he said promoted progressivism. The commercial in question, which aired during Monday night football, included shots of young people rioting and marching, interspersed with calm scenes of people relaxing.
Beck said that he found the commercial "shocking" and described it as "glorifying revolution." He took issue with one scene of a young man standing off with riot officers, which he said urged confrontations with the police. He compared the scenes to "European socialists marching" and "a Palestinian kind of march."
“I can’t believe I’m saying this," he said. "I love Levi’s. Never again, Levi’s, never again will you get a dime from me. I know you’re not disappointed. Never again. I won’t wear your stupid red tab."