Glenn Beck is adding budding web mogul to his list of media titles.
The radio and TV show host launched Monday a news and opinion website called The Blaze that he says will be "a place where you can find breaking news, original reporting, insightful opinions and engaging videos about the stories that matter most."
In 2009, Beck is reported to have earned $32 million through a mix of books, radio, TV, digital media, and speaking fees.
The Blaze will be edited by Scott Baker, formerly of Breitbart TV, who told Mediaite that the site plans "news and information... commentary and opinion stories we're interested in that are being under-covered or not covered."
Beck said he was frustrated with the way the media covered his "Restoring Honor" rally this weekend.
"Too many times we see mainstream media outlets distorting facts to fit rigid agendas," he wrote on The Blaze. "Not that you've ever heard me complain about the media before. Okay, maybe once or twice. But there comes a time when you have to stop complaining and do something. And so we decided to hire some actual journalists to launch a new website."
Beck added that the website "will be about current news -- and more. It's not just politics and policy. It's looking for insight wherever we find it. We'll examine our culture, deal with matters of faith and family, and we won't be afraid of a history lesson."
How'd they come up with the name The Blaze?
"The image of flame is a powerful," he said. "It has long stood for a burning truth. A truth that is not consumed. The Blaze will pursue truth. Of course we will make mistakes. Honest mistakes. And we'll be quick with corrections. We intend to earn your trust and keep it day in and day out with hard work and a lot of transparency."