Today, the borders become more open, and so people can freely move from one place to another one, from one country to another one. And with the technological advances, the world is becoming more and more globalized. Business is becoming more globalized as well as the majority of people turn into online shopping. But no matter how globalized the world is, there are still some cultural differences, and, thus, the consumers’ behavior might differ in various countries.
Since China is steadily entering the world’s business arena, and its economy keeps growing, there are more businesses interested in reaching Chinese market, and there are more Chinese consumers willing to buy things from overseas. One of the companies that can help do business easily and smoothly is Alibaba Group.
Alibaba group is currently the world’s largest retail commerce company with 454 million annual active users across its platforms. Alibaba operates online marketplaces that connect buyers and sellers, and provides the technology infrastructure to help merchants, brands and small businesses all over the world reach Chinese consumers. Alibaba’s ecosystem includes e-commerce platforms, cloud computing, digital media and entertainment, payments and financial services, logistics, and local services. Alibaba’s U.S. strategy is simple – to help U.S entrepreneurs, small business owners, and brands of all sizes sell their goods to the growing Chinese middle class. Chinese consumers will get to buy high-quality American products, which in turn will help create American jobs and increase U.S. exports.
In 2008, Alibaba launched Tmall, China’s largest third-party platform for international brands and retailers. It provides a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded products. Brands can leverage Alibaba’s vast consumer data and control their own branding and merchandising through a comprehensive suite of services and tools.
On May 26, 2017 Tmall has organized the conference in Silicon Valley, California, USA with the presence of many international brands, innovation companies and well-known design agencies in Silicon Valley. Both enterprises and consumers could take advantage of Tmall Innovation Series.
To those enterprises, Tmall Innovation Series at Silicon Valley can help more SME Brands in the US enter Chinese market by providing the customized consumer insight; sketch consumer portrait more precisely by using big data and cooperating with American brands; cooperate with more labs in US in the fields of technology, and to upgrade the consumers’ experience together with domestic brands.
To consumers, Tmall Innovation Series at Silicon Valley can make more high-end technical products available to them and make their voice heard by Silicon Valley brands, then to optimize the products in return.
So, Tmall has become a bridge that can connect entrepreneurs and consumers in the US and China and help everyone achieve their goal. Such bridges are necessary for achieving the best consumer experience and for opening up new business opportunities on the global level.