MEDIA

Golin CEO Fred Cook To Head USC's Center For Strategic Public Relations

Cook is the first active CEO to head the center.
Golin CEO Fred Cook has been appointed director of USC Annenberg's Strategic Communication and Public Relations Center.
Golin CEO Fred Cook has been appointed director of USC Annenberg's Strategic Communication and Public Relations Center.

There's some new talent heading over to the University of Southern California.

Fred Cook, CEO of global communications firm Golin, has been appointed director of USC Annenberg's Strategic Communication and Public Relations Center. He will also teach PR studies at the university.

The director of the journalism school, Willow Bay, made the announcement to the faculty Tuesday, saying she is thrilled to have someone of Cook's professional caliber joining her team.

“This is the first time USC Annenberg has had an active CEO as Center Director,” Bay said in a statement. “We are thrilled to have someone with Fred’s credentials and experience join our team. We look forward to him bringing his passion for the communication industry to one of the nation’s most dynamic PR programs.”

Cook was instrumental in restructuring Golin, transforming it from a traditionally hierarchical organization and implementing a new model called g4, which brings together communities of specialists to deliver insights and ideas to their clients. 

Golin has worked on campaigns for companies like Cisco and Toyota. Under Cook's leadership, the company rolled out its notable "Cheers To Sochi" strategy for McDonald's, which connected fans from around the world to their favorite athletes during the 2014 Winter Olympics in Sochi, Russia.

Cook said he is eager to apply his years of experience in the field of public relations to his new role at Annenburg.

"I believe USC already has one of the best PR programs in the nation," Cook told The Huffington Post in an email. "I’m looking forward to connecting the school and the students to the PR industry to help shape the future of the profession."