Goodbye Hyper-Consumption, Hello Collaborative Consumption

The likes of Zipcar and Netflix have rapidly become household names. But what do the next generation of businesses based on shared resources and reinvented market behaviors look like?
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The collaboration at
the heart of Collaborative Consumption may be local and face-to-face,
or it may use the Internet to connect, combine, form groups, and find
something or someone to create "many to many" peer-to-peer interactions.
Simply put, people are sharing again with their community--be it an
office, a neighborhood, an apartment building, a school, or a Facebook
network. But this sharing and collaboration is happening in ways and
at a scale never before possible, creating a culture and economy of
what's mine is yours.

    SoBi is a smarter form of bike sharing at a third of the cost. "SoBi
    could be come a new form of personalized public transportation that
    changes the way people move through cities," explained founder Ryan
    Rzepecki.

    Swapping is an old market idea gaining new relevance through technology.
    It helps people save money and eek out the use of items, which has a
    direct impact on the environment.

    Outside from reducing the hassles and costs of solar installation, once
    a group of neighbors are in a collective there are other opportunities for
    the group discount to be applied to other green improvements

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