Google Instant Pages: A New Way To Speed Up Search

Google unveiled a new search tool, Instant Pages, that the company promises will shave 4-10 seconds off of users' queries.

Google Instant Pages relies on existing Google search technologies such as Google Instant, which automatically suggests customized queries, to load web pages more quickly by pre-loading the results the search algorithm predicts a user will click on. Rather than having to wait for the images, text, and other elements of a page to load, users will be able to click on a link in the search results and see all the components of the page virtually instantly.

"All of this time goes back to humanity for them to go back to their quest for knowledge and search some more," said Amit Singhal at Google's Inside Search event.

Singhal noted that web pages are becoming increasingly complex and are now around 700 kilobytes in size. For each query a user performs she spends, on average, 9 seconds entering her query, 15 seconds choosing the result she will click on, and 5 seconds waiting for the page she picks to load. Google Instant Pages will essentially use time during the 15 seconds the user is evaluating the results to process the page, so when she clicks on the search result, the page will pop open more quickly. "With Instant Pages, Chrome begins preloading the first search result when we're confident it's what you're looking for," Google explained in a video.

"At the end of the day, our job is to get people what they want at super speed," said Singhal.

Another Googler noted that speeding up Google's features encourages people to spend more time with the tools.

"Every time we speed up an application people use it more," she said.

Google Instant Pages will be available this week in Chrome Beta and Tuesday on the developer version of Google Chrome.


A normal Google query vs. a Google query using Instant Pages:

A breakdown of a search query:

The technology used in Instant Pages: