GOP Rebranding Targets Women's Issues and Female Candidates

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UNITED STATES - FEBRUARY 1: Sen. Jeff Sessions, R-Ala.. and Rep. Martha Roby, R-Ala., hold a news conference on the introduction of the Honest Budget Act. They are both sponsors of the bill. (Photo by Chris Maddaloni/CQ Roll Call)
UNITED STATES - FEBRUARY 1: Sen. Jeff Sessions, R-Ala.. and Rep. Martha Roby, R-Ala., hold a news conference on the introduction of the Honest Budget Act. They are both sponsors of the bill. (Photo by Chris Maddaloni/CQ Roll Call)

Endeavoring to rebrand their party, GOP elders do not want voters conjuring up names like Richard Mourdock and Todd Akin when they hear the words "Republican Party." They want you to think of Martha Roby.

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