By: María Guerra
If fitness is contagious, then more than 3000 women of the American Heart Association's #GoRedGetFit campaign are already showing symptoms! AHA's Go Red For Women campaign has teamed up with Macy's and four fitness experts to launch this online initiative aimed at getting more women to take steps -- quite literally -- to reduce their risk for heart disease. Each quarter, women are invited to participate in a fitness and nutrition challenge, to include tips from AHA experts. The first challenge is to take 10,000 steps each day and reduce the amount of added sugar in their diets.
Walking is such an important part of staying physically active and plays a big part in improving heart health. And too much sugar can lead to obesity, type-2 diabetes and heart disease.
The #GoRedGetFit campaign serves a need among many women to get educated about their risk for heart disease and stroke. 1 out of 3 women die from either stroke or complications arising from heart disease. These risks are compounded even more among African-American and Hispanic women. Yet risk factors such as a sedentary lifestyle, unhealthy eating, high blood pressure and high cholesterol are going unchecked.
The purpose of the #GoRedGetFit campaign is to get women excited about taking more control of their own health. And guess what... it's working! When you visit the #GoRedGetFit Facebook page, it's easy to see how this groundswell of empowerment and excitement is building momentum among its growing base of members. In addition to finding inspiration from member's posts about their personal accomplishments and goals for the day, you'll see an outpouring of support and encouragement from strangers in the comment section of each post. There's something to be said when women you've never met in person are cheering you on.
By providing more women with the support and accountability of an engaged community, they're more likely to find success in making healthy lifestyle changes. Since the #GoRedGetFit Facebook group was created, more than 3,200 women have signed up. You can join the Facebook group today by clicking HERE.
María Guerra is a Go Red For Women national volunteer spokesperson and featured fitness expert supporting #GoRedGetFit.