Goya Foods Makes 'Business Decision' To Pull Sponsorship Of Puerto Rican Day Parade

The company also said a letter published by El Diario about the decision is false.

Goya Foods will not sponsor this year’s Puerto Rican Day Parade. The decision ends, until further notice, the company’s continuous 60-year partnership with the organization behind the annual event.

The New Jersey-based company cited a “business decision” as the reason for pulling their sponsorship of the annual event that’s being held in New York City on June 11 this year. The Puerto Rican Day Parade, which also hosts a variety of other cultural, educational and social events, said the decision could affect the students who receive scholarships from the non-profit organization.

“Goya has made a business decision not to participate in this year’s Puerto Rican Day Parade,” the company said in a statement to HuffPost on Wednesday.

As for whether the decision would apply for future Puerto Rican Day Parades, the company said “that has not been decided.”

On Monday night, the Spanish-language newspaper El Diario reported that Director of Public Relations of Goya Foods Rafael Toro had written a letter to the Puerto Rican Day Parade saying they had withdrawn their sponsorship because the company had been targeted by boycotts that opposed the parade’s intentions of honoring recently released Puerto Rican nationalist Oscar López Rivera.

The company told HuffPost “the letter was false and NOT written by Rafael Toro... or any employees or affiliates of Goya Foods.” El Diario has since removed any mention of the letter in their report.

In response to Goya Food’s decision to end the six-decade-long sponsorship, the Puerto Rican Day Parade issued the following statement to the New York Daily News on Tuesday:

We are very disappointed at Goya for pulling out of our Parade via a phone call and with no rationale other than “it was a business decision.” We have learned more through the press, since we have not yet received any official notification, in writing. After a 60-year partnership, we would expect to, at the very least, discuss this very serious matter face-to-face. In the end, Goya is jeopardizing the parade’s commitment to 100 college and college-bound students who stood to receive parade scholarships.

HuffPost also reached out to the organization for comment but had not heard back at the time of publication.

CORRECTION: An earlier version of this story listed the wrong date for the parade. It’s June 11, 2017.

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