On Wednesday morning, the Kimberly-Clark Corporation, maker of Kleenex, Scott and Cottonelle tissues, announced that it will adjust its production standards to increase forest conservation for its tissue products due to pressures from a five year Greenpeace campaign. This Greenpeace victory takes place only a few days after rallying Nike and Timberland to stop using leather from Amazon-bred cattle in an effort to curb deforestation.
Kimberly-Clark, the largest global tissue producer, which manufactures more than 4 million tons of tissues annually, had formerly used virgin fibers from Canadian boreal forests to produce the single-use tissue materials.
The Daily Green details Kimberly-Clark's greener mission.
Specifically, by the end of 2011, Kimberly-Clark will stop using any forest products derived from the Canadian boreal unless that wood is Forest Stewardship Council certified, and the company will ensure that 40% of its North American tissue fiber is either recycled or Forest Stewardship Council-certified, an increase of more than 70% over 2007 levels.
Watch this comical video about the victory of the Kleercut campaign.