Here's a Super Bowl ad the social media universe quickly voiced displeasure with (and it's raking up many more dislikes than likes on YouTube): Groupon's Tibet ad.
"The people of Tibet are in trouble," actor Timothy Hutton explains in a voiceover. "Their very culture is in jeopardy. But they still whip up an amazing fish curry."
Hutton says that he's at a restaurant in Chicago enjoying Tibetan food because hundreds signed up for a related Groupon deal.
Is Groupon exploiting tragedy in Tibet for its own business with this ad? Is this similar to Kenneth Cole's misguided Cairo message, though played out in front of millions more during the Super Bowl? Watch the ad and then let us know what you think of it in the poll below.
You can also read Groupon's post on its decision to advertise at the Super Bowl here.