To follow up the announcement that its most popular character, Hello Kitty, isn't even a cat at all, Sanrio collaborated with Hong Kong's Izumi Curry to create a restaurant around a new character, Gudetama, a lazy egg that wallows around in an Eeyore-like depression.
Everything at the restaurant is based on Gudetama, from the furniture to the ramen. But its Gudetama-shaped dim sum is what's getting noticed because, while it sounds cute, the thing is made to poop chocolate sauce and puke custard when you squeeze it.
It might not be that appetizing, but we're willing to bet Sanrio will be just fine. You win some, you dim sum, right?
H/T HuffPost Brazil
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